Hi! I’m Selena; the face behind Action Alchemy and the PermissionLESS Podcast. I’m an avid consumer of coffee, a very curious individual, entirely too optimistic, and a (sometimes frustrating) blend of creative and analytical. 

I love helping people design their work for high impact/high performance and their lives for high happiness.

My friends and peers know me as the person to go to when they’re battling themselves and can’t get a project launched, need a dose of realistic optimism and actual feedback to help solve problems they’re experiencing in business, someone who understands the nuances of bringing creative work to life, such as films, podcasts, and everything in between.

I like to think of myself as your secret weapon to make meaningful progress in your business while focusing on what will move you forward. I’d love to be that for you. :)

Most of you have experienced this when you were younger: Your parents “suggesting” you go to college, get a steady job, start a family, and settle down. 

The world is very different now and there are opportunities everywhere and the means to act on them. We’re hyper-connected. We’re hyper-aware. We’re ambitious af but also know the value of relaxation and self-care.

The problem? Too many directions, too many thoughts, FOMO. This impacts our lifestyle and business decisions for better or worse. It’s hard to find a clear path forward when you’re overwhelmed, and it’s even harder to stick with doing the things you need to do each day to make progress towards your goals.

Action Alchemy is the idea that small, inspired action steps mixed with the right mindset will allow us to achieve extraordinary things. Or even just ordinary things. It’s up to you; that’s the beauty of life.

So... welcome! Whether you’re going at it in your own time with our tools and products, joining a course, or doing private productivity and mindset coaching with me, I’m looking forward to meeting you.